Privacy Policy (GDPR)

Who we are

We are the team of BL4U s.r.o., ID No. 08225966, registered with the Municipal Court in Prague, File Ref. C 315087, represented by Ing. Stiva Jokeš, Executive.

We are the controller of your personal data: we will determine how, for what purpose and how long your personal data will be processed. We are also responsible for selecting any other processors who will help us process your personal data.

Our website, to which this Privacy Policy applies, is available at:


How you can contact us:

If you have any questions regarding the protection of your personal data, please contact us at the e-mail address below. We will be happy to answer your questions.

What personal data do we process and why?

We process personal data that you entrust to us yourself for the purposes listed below:

Service provision, contract performance, organisation of webinars, training

  • name and surname

  • email address

  • phone number

  • postal address (residential address, registered office for self-employed individuals, correspondence address)

  • invoicing information (company name, ID number, VAT number, bank account numbers)

  • any other data dependant on provided services

Your address and personal invoicing data is necessary for us to perform the contract.

We need your email address so that we can set up and send you the access data to the application and web interface. If you register for any of our webinar broadcasts, we also need your e-mail address to ensure the webinar organisation.

We will retain your personal data throughout the limitation periods, unless the law provides for a longer retention period or unless we have not indicated otherwise on a case-by-case basis.

Photos and video recordings from seminars

We take photos and obtain video-recordings from some of our live events – training courses and seminars. We use the photos in our promotional materials, especially online and on LinkedIn. The video-recordings are watched by the online course participants. The names of the participants are never mentioned in the materials, except as references, and then only with consent. If you do not want to be shown in the recordings, please let us know in our contact details before the live event.

We will retain your personal data throughout the limitation periods, unless the law provides for a longer retention period or unless we have not indicated otherwise on a case-by-case basis.

Transmitting personal data to third parties

Your personal data will be accessible to our employees and collaborators, who have been subjected to the duty of confidentiality and instructed in personal data processing security. We all pull together and safeguard your data as if it was our own.

Most processing operations are handled internally within our company system.

For certain specific processing operations we are not capable of handling on our own, we use the services and applications of processors who specialise in the given types of processing and comply with the GDPR.

All involved processors are obliged to protect your personal data in the same way as we do and have undertaken to do so either by making a declaration or entering into a contract with us.

They are mainly suppliers operating in various sectors such as server infrastructure, security and accounting.

In the future, we may decide to use other applications or processors to facilitate and improve the processing. However, we pledge to ensure that in such cases we will apply at least the same requirements regarding quality and security of the processing to the processors as we apply to ourselves.

Transmitting data outside the EU

We only process data within the European Union or in countries that provide an adequate level of protection based on a decision of the European Commission.

Your rights

You have a number of rights with regard to the protection of personal data. If you wish to exercise any of them, please contact us by email at:

  • You have the right to information.

    In fact, this very privacy policy amounts to the fulfilment of your right to information. Thanks to the right of access, you can contact us at any time and we will let you know within 30 days what personal data concerning you is being processed and why.

  • You may exercise your right to the restriction of processing if you believe we are processing inaccurate data concerning you. You believe we are processing your data unlawfully, but you do not wish to have all of it erased, or you have objected to its processing. You can limit the scope of the personal data or the purposes of its processing.

  • The right to object.
    If you believe we are processing personal data unlawfully.

  • Right to data portability.
    If you wish to have your personal data transferred to someone else, we will proceed in very much the same way as with the exercise of the right of access, the only difference being that we will provide you with the information in machine-readable form, which will take us at least 30 days.

  • Right to erasure (right to be forgotten).
    You also have the right to have all your data erased (to be forgotten). While we do not want to forget you, if you so wish it is your right. In such a case, we will delete all your personal data from our system as well as from the system of all sub-processors and backups. It will take us 30 days to deliver on your right to erasure. In some cases, we may be subject to a statutory duty, e.g., we may have to keep the fiscal receipts we have issued during a certain statutory period on file. In such a case, we will erase all personal data that is not covered by such other laws. We will notify you by e-mail once the erasure is complete.

  • Lodging a complaint to the Office for Personal Data Protection.
    If you believe we are not handling your data in accordance with the law, you have the right to lodge a complaint to the Office for Personal Data Protection at any time. We would appreciate it if you first inform us of your suspicion so that we can do something about it and remove any shortcomings.

  • Unsubscribing from business communications, inspirational e-mails, articles or products and services if you are our customer or if you have received instruction from us, on the basis of your legitimate interest. You may unsubscribe by sending a message to

  • Confidentiality.
    Please rest assured that our employees and collaborators who will process your personal data are obliged to maintain the confidentiality of the personal data and security measures put in place, the disclosure of which would compromise the security of your personal data.


This Privacy Policy entered into force on 1 January 2021.

Cookies, IP and other online identifiers

While you are browsing our website, we record your IP address and the time you spent on the website. For these purposes, we use cookies, and the processing of cookies falls under the processing of personal data.

We use cookies for the following purposes:

  • website operation

  • measuring website traffic and generating statistics regarding website traffic and user behaviour,

  • ad targeting so that we do not bother you with posts that are of no interest.

We look at using cookies to measure website traffic and customise the browsing experience as our legitimate interest as the controller, convinced that this will allow us to offer you even better services. The website can also be used in a mode that does not allow the collection of data on website user behaviour – you can either set this mode in the browser settings, or you may object to such collection that is based on the controller's legitimate interest under Article 21 of the GDPR by sending an email to Your objections will then be evaluated immediately, and in any event within 30 days of receipt. Cookies necessary for the function of the website will only be retained for the time necessary for the website function. If you object to the processing of the technical cookies necessary for the functioning of the website, we cannot vouch for the full functionality and compatibility of the website. Cookies that are collected to measure website traffic and generate website traffic and user behaviour statistics are assessed in bulk and are pseudonymised, only allowing the identification of an individual with considerable and professional effort.

Ad targeting cookies will be processed based on your consent.
You can also browse our website in a mode that does not involve the collection of personal data. You can disable the use of cookies on your computer.

Granting consent through browser settings

The user determines whether the browser should allow the website to save cookies on the end device in the settings of their PC or the browser settings. The settings may be regarded as consent to the processing of personal data. The browser is a vehicle for granting consent. However, granting consent does not rectify other shortcomings, or the unlawfulness of the processing of personal data.

The consent must meet the defining attributes of consent under Article 4(11) of the GDPR: It must be freely given, specific, informed and unambiguous. Consent is interpreted in relation to the purpose, means and manner of processing the personal data, as opposed to a product or web application.

Blocking the saving of cookies

You can restrict or block the use of cookies in the settings of your web browser. For information on the settings of each of the browsers go to:

  • Internet Explorer:
  • Google Chrome:
  • Mozilla Firefox:
  • Opera:
  • Safari:

Depending on the purpose, cookies are also processed by the following processors:

Google Analytics, a service provided by Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The cookies collected are then processed by Google Inc. in accordance with its Privacy Policy.

Facebook Pixel Services, operated by Facebook Inc., located at 1601 Willow Road, Menlo Park, CA 94025, USA. The cookies collected are then processed by Facebook Inc. in accordance with its Privacy Policy.